Search Engine Optimized Blog (SEO Blog)

There’s never been a better time for online marketing. These days, social media is overwhelmingly popular.  There’s a virtually infinite number of consumer eyeballs available. They are eagerly watching screens of all sizes.  They are just waiting to see your product marketing and SEO blog efforts. The internet of today is global. It now spans all ages and demographics. The days when online advertising was only seen by geeks and gamers are over.  Now, even my grandparents have a Facebook page.

So, what does that mean for you? Well, here’s another amazing development about the miracle of social media and the internet. This advertising is targeted! That’s right campers, these eyeball want what you are selling. Unlike TV, radio, or newspaper advertising, which simply sticks your add in front of an entire viewer base.  Old school media didn’t qualify customers interest in any way.

Internet advertising is focused. Your online marketing is put on the screens of people who have searched for something you are offering. Facebook shows your adds to people according to websites they have visited.  These sites indicate they might be in the market for your specific product. There are millions of constantly improving ways that ads are purposefully delivered.  This makes internet marketing far more effective than old school media marketing.

Paid advertising on social media is not the only way to benefit from this new marketing modality. Its not even really the best way. Using social media channels to discuss and promote your products is an enormously powerful attention getting tool. Most people use social media in some fashion or flavor. When you make a blog post or a video about your product or service, make it ridiculously easy for your viewers to share your message. Social sharing is now an integral part of creating an SEO Blog.  There are various apps and plugins that make sharing your post on most mainstream social media outlets as easy as clicking a button. Use them!

Conversations about your product or service, good or bad, get attention. I don’t fully agree with the statement that there’s no such thing as bad publicity.  In this case, it is largely true. Most search engine and advertising algorithms sniff out “mentions” or occurrences of a product or keyword. They see these mentions as an indication of that item or keyword’s popularity. It doesn’t even matter if the product is being mentioned in a negative or a positive light.

Having multiple social media channels representing your product is a must! When you post an article to your SEO blog reference it everywhere.  Discuss it briefly in EVERY single social media outlet you can find. These various mentions will instigate conversations about that product. These conversations, links, clicks, and shares will all begin to form an intricate web.  This will strengthen your product brand awareness.  It will also drive traffic to your content.

These conversations are your goal. You should take the time to respond to and nurture them. Your responses should come quickly.  They should try to encourage further activity. Remember activity is key. The more activity a post has the more important the internet believes the post and its topic to be.

Social media is the best and most effective method of marketing available today. Its unparalleled in its focus. It is now the most widely consumed media available. Ultimately, I believe it can create success for any company if used correctly. You are probably using social media in your personal lives already. My advice is spend as much time professionally in social media as you do personally.  You will most likely succeed beyond your expectations.